The Specific Problem: Small businesses are running Google Ads campaigns that are wasting money due to poor keyword selection, low Quality Scores, and high Cost-Per-Click (CPC). They feel frustrated by low return on ad spend (ROAS).
The Micro-Consulting Niche: Offering a one-hour campaign audit where you identify the 3−5 immediate actions they can take to stop the bleeding and increase efficiency. You don’t manage the campaign; you just fix the foundation.
The Value Proposition: According to Google, an average business wastes 25% of its ad spend due to misconfiguration. By saving them that money, your $100/hour fee is an easy investment.
The Action: Focus on finding costly negative keywords and optimizing ad copy for better click-through rates.
2. LinkedIn Profile Optimization 💼
The Specific Problem: Executives, job seekers, and solo professionals have generic LinkedIn profiles that fail to clearly articulate their value, leading to missed opportunities for interviews or client leads.
The Micro-Consulting Niche: Offering a 90-minute profile transformation session that rewrites the headline, summary, and ‘About’ section using high-impact keywords and compelling narrative structure.
The Demand: A well-optimized LinkedIn profile can increase profile views by up to 31×, making this a high-leverage service. Your focus is on solving the emotional need of feeling professionally visible.
The Action: Coach them on writing a strong, keyword-rich summary that speaks to client outcomes, not just past job duties.
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